B2B Marketing Agency for Industrial Brands
Wrap Marketing is a specialist B2B agency for heavy-industry and technology brands looking to scale. From industrial and construction to manufacturing, automotive, defence and fintech, we turn highly technical propositions into compelling campaigns.
We help B2B brands turn marketing into a measurable revenue engine by building marketing systems that create measurable commercial growth.
Unlike traditional agencies that focus on vanity activity metrics and disconnected campaigns, Wrap integrates brand, creative, media and conversion strategy into one commercially accountable growth engine. Every decision is designed to improve pipeline performance, conversion efficiency and revenue impact. No marketing flannel. No lip service. No false promises. Just growth-focused marketing comms that intelligently connects strategy, creativity and technology in a way that's engaging from the off.
ProjectsBank of London
Making a bank look a million dollars
Instagrid
Generating over €4.45 million in pipeline generation
Proactive Analytics
From patented technology to market ready brand
Caterpillar SARL
Making sustainability make sense across Caterpillar’s dealer network
Finning
Lead agency for the world’s largest Caterpillar dealer
Big on services, big on results
We combine strategic thinking with seamless delivery across brand, creative, media and digital to drive measurable commercial outcomes.
We seek to understand
The B2B sectors we support don't tolerate vagueness. Nor do we. We understand buyers are analytical, purchasing cycles are long and mistakes can be cripplingly expensive.
It's the reason marketing in these sectors requires more than creativity. It demands commercial understanding, sector expertise and the ability to turn complex products into compelling value propositions. It's a challenge we thrive on at Wrap, which is why our approach starts with learning your business inside out. Every acronym, every system, every challenge.
AboutYour world is our world
From heavy plant, agriculture and construction services to defence, industrial, automated manufacturing and fintech, we've spent years building expertise in the sectors that power the economy and keep the world moving. We understand your industry and are ready to hit the ground running.
Now we're blushing!
“Wrap helped us turn a highly complex proposition into a digital experience that is clear, credible and genuinely effective. The website and content don’t just explain what we do, they actively support our sales process, building trust with both technical and commercial audiences. It’s become a core part of how we generate and convert opportunities.”Mike Brereton Chairman at Proactive Analytics
"Working with Wrap on our website and demand generation transformed our commercial performance. They identified exactly where we were losing leads and fixed it — increasing our inbound pipeline by over €4.45 million a quarter. The results speak for themselves."Alex Andrews Vice President Marketing at Instagrid GmbH
“Communicating sustainability in a way that is both credible and commercially relevant is a challenge in our industry. This work helped us bring clarity to a complex and evolving area, ensuring our investment in sustainable technologies is clearly understood across markets and dealer networks. It has given us a much stronger platform to position sustainability as part of our core value proposition, not a compromise.”Robyn Hatch Corporate Sustainability & Brand Marketing Manager at Caterpillar Inc.
“Wrap Marketing plays a key role in enabling us to deliver effective marketing across a highly complex global dealer network. They combine strategic thinking with the ability to execute at scale, supporting everything from global campaign development through to local dealer activation. Their understanding of the industry, and the challenges our dealers face day to day, means the work is always practical, relevant and commercially focused.”Deborah Mullally Strategy & Operations Manager at Caterpillar Inc.
“Working with Wrap on our Money2020 and Pay360 content was a great experience – the team took what we had and turned it into really eye-catching animated content that worked perfectly with our exhibition stand’s look and feel. The process was easy thanks to the way they worked with our exhibition agency, and we were able to trust them to ensure that everything was delivered and set up exactly how it should be.”Sarah Baker CMO at Bank of London
“When we launched Finning Digital we knew the biggest risk wasn’t the technology, it was taking 14,000 people across six countries on the journey with us. Wrap and the team gave that journey a voice. They turned a change programme into something our employees wanted to be part of, and that engagement is what let us move as fast as we did on connectivity, e-commerce and performance solutions.”Gary Agnew Vice President at Finning Digital