Every digit has to be right
Wrap Marketing is a fintech marketing agency for banks, payments and clearing infrastructure and regtech companies. Our clients sell to financial institutions, platforms and corporate treasurers. We make products that nobody can see easy to understand in a few seconds. On a stand, on a screen or in a sales meeting, without a single number out of place.
Invisible products, expert buyers
Financial infrastructure is hard to market. The product is an API, a ledger structure or a licence to settle with a central bank. The buyer is a head of treasury, a compliance lead or a fintech founder who knows more about the subject than any agency. And the sales cycle runs through due diligence, risk committees and procurement.
That is surprisingly familiar territory for us. Like heavy industry, fintech sells complex, high consequence products to sceptical committees. They research privately, buy slowly and never forgive an error.
So we bring the same discipline. Find the one idea a buyer can repeat, prove it precisely, and make it work wherever the decision happens. For fintech, that is often the exhibition floor at Money20/20, Pay360 or Sibos. There you have about eight seconds to stop someone walking past.
Eight seconds on a crowded stand
Industry events are where fintech pipelines start. Thousands of decision makers walk past dozens of stands that all say platform, infrastructure and seamless. The brands that win are the ones that explain a single idea visually, at a distance, in seconds.
That is a design problem as much as a messaging one:
- One story per screen. Move, hold, hedge and earn, not twelve features in a carousel.
- Motion that explains. Show the money moving between accounts rather than describing it.
- Built for the venue. LED walls, touchscreens and HD displays each need their own resolution, pace and legibility.
- Reusable after the show. The same assets should work in sales decks, on the website and at the next event.
Clearing, safeguarding and agentic AI, made clear
For Bank of London, a UK clearing bank, we refined the product narrative. We then built an animation and a suite of event assets for Money20/20 and Pay360. They explain virtual accounts, safeguarding and embedded banking in a way a busy visitor could follow.
For Lorum, which provides correspondent infrastructure for regulated institutions, we designed and animated the booth film for Money20/20 Europe across three LED screens. Then we reworked it for Sibos in Miami and Money20/20 in Las Vegas.
For Fenergo, the client lifecycle and financial crime platform, we designed an interactive touchscreen for Sibos in Frankfurt. It showcases the platform’s six AI agents.
Precision is part of the brand
In banking, a wrong currency symbol or a misplaced decimal is not a typo. It is a reason for an expert to stop trusting you. So every asset we build for financial services goes through the same checks a product team would apply. Account structures reflect how the product really works. Payment rails and currencies match the markets you serve, and the copy matches the latest signed off product language.
We work in close, fast loops with marketing and product leads, because fintech messaging moves quickly. A new licence, a new market or a new rail can change the story a week before the show. The work has to keep up without losing quality.
Bank of LondonQuestions from the trading floor
It turns complex financial products into stories that the right buyers understand and trust. That covers positioning and messaging, product storytelling and animation, and event and exhibition content. It also covers websites, sales enablement and demand generation aimed at institutions, platforms and treasurers. The best ones also understand the regulatory and technical detail well enough to get it right first time.
Mainly the infrastructure behind the money. That means clearing and banking as a service, correspondent banking, embedded finance and payments. It also means the financial crime, KYC and client lifecycle technology that regulated institutions rely on. Our clients include Bank of London (clearing, virtual accounts and safeguarding), Lorum (correspondent infrastructure for regulated institutions) and Fenergo (client lifecycle management and financial crime compliance).
Because the problems are the same. Invisible or complex products, expert and sceptical buyers, long committee led sales cycles and no tolerance for error. Our job in both worlds is to find the commercial story inside the technical one and prove it precisely.
Yes. We have produced booth animation for LED walls and HD screens and an interactive touchscreen experience. We work with stand builders on resolution, pixel pitch, pace and legibility. We also build the assets so they can be reused in sales decks, on the website and at the next event.
Typically four to six weeks for a new booth animation, from brief to final export. That includes two rounds of review and time for testing on the actual screens. Updates for a later event can take days rather than weeks if we build the project to flex.
Yes. We work alongside your compliance and product teams and build their sign off into the timeline. Accuracy is designed in rather than fixed at the end.
No. Many fintech clients start with a single event or product launch, then come back for the next one. Every engagement starts with a free discovery session.
What we do for fintech brands
- Positioning and messaging. One clear story for each audience, from treasurer to platform founder, built on the language your buyers already use.
- Animation and product storytelling. Motion that shows how money moves, accounts nest and risk is managed, for events, websites and sales.
- Event and exhibition content. Booth films, touchscreen experiences, stand graphics and the follow up that turns badge scans into meetings.
- Demand generation and websites. Search, LinkedIn and content programmes aimed at institutions and platforms, landing on pages built to qualify and convert.
Other sectors we work in
Most of our work is with industrial, construction, engineering and defence brands, where the same discipline of clarity and proof applies:
- Heavy equipment and plant hire: OEMs, dealer networks and the hire and rental companies that keep fleets working.
- Construction and building materials: contractors and the building product manufacturers that supply them.
- Advanced manufacturing and engineering: automation, Industry 4.0 and technical brands whose buyers check the maths before the brochure.
- Defence: suppliers to the MOD, allied forces and the primes that lead major programmes.
- Sustainability and ESG: credible sustainability and social value stories, in every sector we work in.
A conversation, not a pitch deck
Start with a free discovery session: twenty to thirty minutes on your product, your buyers and the next moment that matters. That might be a show, a launch or a new market.
You will leave knowing how to make your story land, whether or not you work with us.
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